The new ad-supported $114 Kindle

Penny Arcade has got its number.

Actually, it’s not an entirely bad idea. If you’ve used a Kindle, you know that when the device goes to sleep, the e-Ink screen displays an image – usually some famous (dead) author, or something significant from literary history. The ad-supported Kindle will display advertisements when it goes to sleep.

Still, I hope those ads will be tasteful. It would be awkward to have your Kindle in a public place when it suddenly starts displaying an ad for laxatives or something.

-JM