Advertising in December is always tricky, because every consumer-facing business in the world is dumping a ton of money into ads for Christmas, and so the cost gets all screwy. But I’m pleased to report some good results for December.<\/p>\n
First, let’s see how the Facebook ads did:<\/p>\n
GHOSTS: $4.82 for every $1 spent, with 16.7% of the profit coming from the audiobooks.<\/p>\n
CLOAK GAMES\/MAGE: $6.42 for every $1 spent, with 6% of the profit coming from the audiobooks.<\/p>\n
MALISON\/DRAGONTIARNA: $1.82 for every dollar spent.<\/p>\n
SILENT ORDER: $1.98 for every dollar spent.<\/p>\n
I think I will shut off the Facebook ads for MALISON\/DRAGONTIARNA and SILENT ORDER once we come into the new year and let them rest until the next time I can get a Bookbub for one of them.<\/p>\n
Next up, let’s see how my Bookbub ads did. As before, I advertised FROSTBORN on Bookbub.<\/p>\n
FROSTBORN: $6.52 for every dollar spent, with 37% of the profit coming from the audiobooks.<\/p>\n
A complete series with audiobooks seems to do really well on Bookbub. I need to expand my targeting data for the platform so I can advertise GHOSTS there as well.<\/p>\n
Finally, let’s look at my Amazon ads. This month I advertised DRAGONSKULL: SWORD OF THE SQUIRE and CLOAK GAMES: OMNIBUS ONE on Amazon ads. I also advertised SEVENFOLD SWORD ONLINE: CREATION and I think I doubled my money, but I’m not entirely sure until I see exactly how much the audiobook brings in at the end of the month.<\/p>\n
DRAGONSKULL: SWORD OF THE SQUIRE: $3.06 for every dollar spent, with 18% of the profit coming from the audiobook.<\/p>\n
CLOAK GAMES: OMNIBUS ONE: $3.63 for every dollar spent, with 22% of the profit coming from the audiobook.<\/p>\n
So overall the campaigns went pretty well.<\/p>\n
Thanks for reading the books, everyone! Hopefully more to come soon. \ud83d\ude42<\/p>\n
-JM<\/p>\n","protected":false},"excerpt":{"rendered":"
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