Ad results December 2022

December is really a rather tricky time to advertise because of the Christmas season, as everyone is pretty much advertising everything which drives overall costs up. Plus people’s attention is often on Christmas preparations and travel (or getting stranded in airports, alas) and therefore selling books is harder.

But it’s always fun to see the Cost Per Click of an ad suddenly plummet the day after Christmas.

First, let’s see how my Facebook ads did. This is how much I got back for every dollar I spent:

CLOAK GAMES: $6.91

FROSTBORN: $2.03

THE GHOSTS: $2.70

SILENT ORDER: $4.23

SILENT ORDER and CLOAK GAMES did really well. It helped that they had recent books (CLOAK OF MASKS and SILENT ORDER: WRECK HAND) to help drive things. FROSTBORN and GHOSTS were lower than usual but that’s almost certainly because of the Christmas season and the aforementioned pressures.

Next, let’s look at the Amazon ads I ran. This will show how much I got back for every dollar I spent. Remember, for Amazon ads to work, it really needs to deliver a sale for every 6 to 8 clicks.

CLOAK OF DRAGONS: $2.27, 2.53 clicks

DRAGONSKULL: SWORD OF THE SQUIRE: $6.11, 1.16 clicks

So we can see that DRAGONSKULL continues to outperform on Amazon ads. Makes me very glad DRAGONSKULL: TALONS OF THE SORCERER is coming soon!

Finally, I used combined Facebook and Amazon ads on DEMONSOULED, since sometimes a Facebook ad can generate traffic for an Amazon autotargeting ad to use and become more accurate:

DEMONSOULED: $1.78, 3.27 clicks

That’s not as good as I would have liked, but better than I expected! We’ll see how it does in January.

-JM