Ad results February 2023

Somehow it is March already, so let’s see how may ads performed for February!

First up, the Facebook ads. Here is what I got back for every $1 I spent on advertising a series.

Frostborn: $3.65 (And the audiobooks were a quarter of the total revenue.)

The Ghosts: $2.89 (And the audiobooks were a third of the total revenue.)

Cloak Games/Mage: $4.21.

So the Facebook ads are doing well.

Let’s check in on the Amazon ads. Remember, for an Amazon ad to work, it needs 1 sale for every 6 to 8 clicks, so I’ll list how many clicks it took to get a sale and how much I got back per $1 spent.

Dragonskull: Sword of the Squire: 0.83 clicks, $6.63.

Cloak of Dragons: 5.05 clicks, $0.06.

So DRAGONSKULL remains the champion of Amazon ads for me. CLOAK OF DRAGONS just barely didn’t lose money on advertising, but I think that’s because I haven’t had a new Nadia book out since November. It should pick up once I finally get CLOAK OF DRAGONFIRE out.

Finally, DEMONSOULED, which I advertised in both Amazon ads and Facebook ads:

Demonsouled: 2.25 clicks, $1.40.

I think for March I’ll probably stop advertising DEMONSOULED on Facebook and keep it just in Amazon ads, since the Amazon ads seem vastly more effective for that series. I’ll take that budget and put it into lead generation for my newsletter instead.

And, as always, thanks for reading, everyone!

-JM